“Overtourism” in Italy refers to the issue of excessive tourism, where popular destinations face challenges due to an overwhelming number of visitors. This phenomenon often leads to overcrowding, environmental degradation, strain on infrastructure, and disruptions to local communities’ daily lives. Popular cities like Venice, Rome, and Florence have been particularly affected by overtourism, prompting authorities to implement measures to manage the impact and preserve these cultural treasures.

Artificial Intelligence (AI) is transforming the tourism sector in several ways: Personalized experiences; Virtual assistance and chatbots; Data forecasting and analysis; Price and revenue management; Security and risk management; Translation and multilingual assistance. In summary, Artificial Intelligence is revolutionizing the tourism sector by enhancing efficiency, improving customer experiences, and enabling greater customization of services offered.

Pesaro 2024 is underway: the great event which on the day of the inauguration ceremony brought together institutions, citizens, students and businesses to celebrate together the indissoluble bond between man, culture and nature. “The nature of Culture” is the theme chosen to summarize the mission of Pesaro 2024: to explore the relationships between nature, sustainability, art and technology, elements on which the main challenges of contemporary man are based.

The article exposes the Open Dual Lecture on Entrepreneurial and Academic scope of Sustainable Tourism that took place in the University of Alicante on the 27th of January 2023. During the conference, the researcher, Ms. Oana M. Driha presented, among other sustainable tourism projects, the project S.T.A.R.T. About this project she said: “This Erasmus + project is different from the Capacity Building in Higher Education projects and instead works with Vocational Education and Training…”

Technology is an integral part of modern travel, influencing everything from trip planning, communication, transactions and beyond. The tourism and hospitality industry is rapidly evolving due to digital advancements. Guests now expect a high level of digital maturity from service providers, with some leading the way in using data-driven and digital tools to deliver innovative and personalized experiences. Read the article to know more!

Over the past decade, Greece has made significant strides in developing sustainable tourism as a key pillar of its economic growth strategy. Renowned for its rich history, stunning landscapes, and vibrant culture, the country has recognized the urgent need to balance the economic benefits of tourism with environmental and cultural preservation. To that end, the Association of Greek Tourism Enterprises (INSETE) has compiled a report based on the research findings of the Considerate Group, containing 21 proposals for the promotion of sustainable tourism development.

UN Tourism has opened applications for the 2024 edition of its “Best Tourism Villages” initiative.UN Tourism Secretary-General, Zurab Pololikashvili, says: “Best Tourism Villages by UN Tourism” recognizes those rural destinations where tourism is being effectively embraced as an opportunity or as a tool for sustainable growth or for preserving unique cultural and natural heritage. Read the article to know more!

Istat and Eurostat data indicate the positive impact on the economy of those who choose to spend their holydays in Italy. Click on the button “Read more” to know more!

A recent research by Deloitte in collaboration with AICEO, analyzed the impact of sustainability on the Italian tourism supply chain, involving Italian consumers and the main operators in the sector

The wonderful region of Tuscany is this year’s Best Green Destination in Italy, a region that has also recently been named the “queen of the web”. When we talk about sustainable tourism, we refer to a type of travel and/or holiday that respects every natural area and the surrounding places, integrating perfectly with the life of the local communities that live in the area … and Tuscany truly offers numerous possibilities

“Let’s Marche! In Italy, of course” is the new slogan that will accompany the Marche Region in all its tourism promotion and internationalization activities in Italy and abroad. The new logo, the commercials with the testimonial Roberto Mancini, manager of the Italian national football team and the website of the new tourism promotion campaign of the Marche Region were also launched: www.letsmarche.it

The Marche is the third Italian region for the tourist-environmental quality of the small inland villages: with its 27 villages certified by the Italian Touring Club with the “Orange” flag.

INSETE, the Greek Tourism Confederation’s (SETE) research body, released a study that examines global trends affecting tourism development and how these can be used to further improve the Greek tourism product. Click on the button “Read more” to know more!

Spain is considered one of the best tourist destinations for travelers sensitive to sustainability, according to the study carried out by Mastecard ‘Expectations and behavior of European travelers in terms of sustainability’, and in which Turespaña has collaborated in its definition and interpretation. The positive position towards sustainability is testified by 38% of travelers, who consider it to be “very sustainable” or “sustainable”, and that Spain is better rated in terms of sustainability than other similar destinations.

To find out more about “Sustainable and digital tourism the perfect combination for a more responsible and connected future“, read some considerations from the Validation Workshops held in Seville and administered to professionals and teachers of the tourism industry.

To find out more about “Digitalisation in tourism SMEs advantages and opportunities“, read some considerations from the Validation Workshops held in Seville and administered to professionals and teachers of the tourism industry.

To find out more about “Digitalization for Small Tourism Businesses: Essential Knowledge for Sustainable Objectives“, read some considerations from the Validation Workshops held in Seville and administered to professionals and teachers of the tourism industry.

This paper analyses the main players in the tourism market (accommodation facilities, tour operators and transport), the most promising trends for the near future and the way digital tourists travel and organise trips.

Rethinking tourism models in terms of sustainability is possible, and it has to start from an awareness of the impacts of the actions of the individual actors involved in the process: in this direction then, innovative start-ups can provide these same actors with the right tools for reflection, representing an important key to change and innovation as an alternative to traditional means.

In recent years, food and wine culture has become one of the key factors for the development of the tourism sector in the territories. In this sense, the attractiveness of a tourist destination depends on the ability to achieve competitive advantages through the management of high quality food and wine products capable of generating experiences and added value for tourists. The sustainability of development strategies based on this approach strongly depend on the presence of specialized communities capable of promoting the integration between food and wine production and the territory and on the presence of tools that allow the co-creation of content to achieve new competitive advantages…

The DIGITAL INNOVATION HUB (DIH) Marche is an e-tool aimed at supporting companies based in the Marche regional territory in the growth of their competitiveness, to be achieved with the improvement of business and production processes and products and services, through digital technology. The DIH operates through “territorial antennas” and stimulates the demand for business innovation strengthening the level of knowledge and awareness of Industry 4.0 opportunities.

How could Greece become an “eco-friendly” travel destination within the next decade, benefiting from the rapidly developing trends described by the term “sustainable tourism”?
The research carried out by athinea with the support of the Sani/Ikos group “Eco-friendly Greece: Best Practices of Sustainable Tourism from 21 Resorts around the World” attempts to shed light on this key question.

Thessaloniki Tourism Organization (TTO) launched a campaign promoting the rural side of the northern port city to digital media users in over 20 countries worldwide. Titled, “Rural Stories of Thessaloniki”, the campaign includes a short video featuring the area’s unique nature as well as the organization’s efforts to promote sustainable tourism with respect to the environment and local culture. The “Rural Stories of Thessaloniki” campaign has been created after thorough research and intensive work by organizations and citizens, as well as a group of leading filmmakers.

A new edition of the Tourism Sustainability Plans was launched last January by the Government and the autonomous communities, endowed with €478 from the Recovery, Transformation and Resilience Plan. This is the 3rd Edition of the Tourism Sustainability Plan that are earmarked for projects in which environmental sustainability and digitalization are prioritized to achieve tourism that is more competitive and of higher quality. This year the priority are the “sun-sand” and blue tourism.